Li-Illustrates

To design a logo that effectively conveys the right message, I strive to gain a deep understanding of my client's business and audience by creating a list of goals that the logo design must meet.
I combine strategy, design, and growth into the brand-building process so the logo cuts through the noise, delivers a clear message, and gets results.

So far, I have worked on visual identities for small businesses, including online stores and citizens' associations, as well as NGO campaigns and projects, successfully bringing my authentic expression to logo design and responding to the client's vision.